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Brand Story
We’re on a mission to supply women around the
world with 100% traceable fine jewellery
Our story
Nyssa means new beginnings. We’re on a journey to inspire, innovate, and disrupt our industry by creating ethical fine jewellery that’s attainable for everyone.

We started Nyssa out of the belief that we have a responsibility to preserve and protect our planet and the people we share it with. Together with you, our Conscious Collectors, we can drive change in an industry that traditionally favours profitability over responsibility.
We bring you ethically sourced fine jewellery at a fraction of the traditional markup.
Our mission
We make fine jewellery that makes you feel as good as it looks. Our three core values drive us to find the best materials and to only work with partners that provide their employees with safe and fair working conditions.

We are now working with mines with ethical practices and have taken action to own factories and small scale mining operations.
Fine Quality
Our expert goldsmiths follow the highest standards in fine jewellery making.
Fine Quality
Our expert goldsmiths follow the highest standards in fine jewellery making.
Ethical Sourcing
We only work with traceable natural gems and KP-certified conflict-free diamonds.
Ethical Sourcing
We only work with traceable natural gems and KP-certified conflict-free diamonds.
Honest Markup
Nyssa cuts out the middlemen to sell directly to you.
Honest Markup
Nyssa cuts out the middlemen to sell directly to you.
Our vision
Our ultimate vision is to create fine jewellery that’s 100% traceable from the mine to your jewellery box. We believe complete transparency is the only way forward to empower the jewellery industry’s vulnerable workers and to protect the world we live in.
Lifetime buyback
You can help us on our mission to create 100% traceable fine jewellery by partaking in our lifetime buyback programme. We buy back any Nyssa jewellery at 20% of the purchase price, to be upcycled into new pieces. Together, we practice closed-loop consumerism to help reduce waste. This helps reduce the demand for new gold mining and lets you freshen up your jewellery collection — a win for everyone.